Happy Valentine's Day!

  Happy Valentine's Day Chicago!  This morning I came out of the train station and was greeted with a box of Sweethearts conversation hearts.  I'm used to the product marketing but I couldn't figure out what was being promoted until I turned the box over and saw an ad for "Mad Love; premieres monday feb. 14, 8:30/7:30c".  There was also a photo of four people on the box in a group hug.  The marketing ploy worked because I was interested in finding out more about this new sitcom, especially since one of the characters on the box looked like Jason Biggs.  So I googled "Mad Love" and out of the little info I found, I read that it seems like it will be similar to "How I Met Your Mother" and indeed, that was Jason Biggs on my Sweethearts box.  One question though....in the lower left-hand corner of the box it states "No celebrity endorsement implied".  Does this mean Jason Biggs does not endorse Sweethearts?