Less is More in Advertising?

  This morning as I was crossing the bridge over the Chicago River on Michigan Avenue, I noticed a young man holding up a professional sign.  As I got closer to him, I realized that he was only wearing boxer shorts, a tie, socks, and shoes.  I looked at the sign, thinking that I had never seen this kind of advertising before.  The sign read: "Give the suit off your back.  Men's Wearhouse"  Well, it was definitely eye-catching for all the women passing by.  I'm not quite sure how the men felt but hopefully Men's Wearhouse gets some extra business for their efforts.